Linktree for Small Business: A Smarter Way to Turn Clicks Into Customers

Tetra Media
Jul 23
3 min read

Let’s Talk About That One Link in Your Bio

You’ve definitely seen it before — “Link in bio.” Instagram, TikTok, even your email signature... they all point people to one single link.

Most businesses just drop in their homepage or a basic contact form. But here’s the thing..

If you’re sending people to a dead-end, you’re wasting your best traffic.

That’s where a Linktree-style funnel comes in — and no, it’s not just for influencers.

What Even Is a Linktree Funnel?

A Linktree (or "link page") is a single page that lists out your top links or actions — but we take it a step further.

We treat it like a funnel. That means instead of just giving people 6 random buttons to click, we lay things out in a way that gently guides them toward what you actually want them to do.

This isn’t just a menu — it’s a flow.

Here’s the Problem with Most Linktree's For Small Business

Let’s say you send someone from Instagram to your homepage.What do they see? A bunch of tabs. Maybe a hero image. It’s not clear what they’re supposed to do next.

They bounce. And you lose the lead.

A homepage is built for everyone. A link funnel is built for one purpose — to turn a curious click into action.

Here’s What a Link Funnel Does Better

✅ It simplifies the choice - Instead of giving 10 options, you give 2-3 good ones — like: booking a service, watching a client review, claiming a discount, etc.

✅ It’s made for mobile - Most social traffic is on phones. A clean link page loads fast, looks good, and is super easy to tap through.

✅ It focuses on conversion - You’re not just linking — you’re guiding. That’s what turns random clicks into real leads or sales.

A Real-World Example (From a Local Biz)

Let’s say you run a local training program and need a proper linktree for your small business.

You post on Instagram regularly — behind-the-scenes, client videos, schedule updates. You tell people to check the link in your bio.

But your current link goes to your homepage, and it’s just… a website. No context.

Now imagine instead, your link opens to a page with:

A 15% off first class offer at the top
A “Book a Session” button right underneath
A relevant display of testimonials
A few links to your main site, socials, and contacts

Boom. That’s a mini funnel — and it works.

Where This Link Funnel Works Best

🔗 Instagram Bio - Still only allows one clickable link — use it wisely.

🎥 TikTok Bio - Perfect for guiding traffic from fast-paced content into your ecosystem.

📧 Email Signatures - Use your link page as a “hub” in every message.

📲 QR Codes on Flyers, Menus, Business Cards - One QR code, one link — and total control over what people see.

How We Build It at Tetra

Here’s how we approach this for every site we touch:

We ask: “What are the top 1–3 things you want a stranger to do?”Not everything — just the stuff that moves the needle.
We build a simple, mobile-first pageClean design, big buttons, no distractions.
We link it right from your socials or promo materialSo traffic flows directly into a mini customer journey.

It’s fast to build, easy to update, and wildly effective.

What a Link Funnel Page Can Include

✅ Call-to-action banner (“Get 10% Off” or “Book Now”)
✅ Social proof (a testimonial or review)
✅ Simple navigation (2–4 buttons max)
✅ Brand visuals and consistent design
✅ A clear next step (not just “learn more” — give them a reason)

This page isn’t about looking good — it’s about getting results.

You’re Already Posting — Now Catch the Clicks

Social media is a content machine. You’re putting in the effort to create posts, videos, updates. But if your link just drops people into a generic homepage or outdated landing page… what’s the point?

This is your chance to actually capture the interest you’re generating.

Final Thought: Every Click Counts

Don’t treat your link like an afterthought.

With just one simple page, you can turn passive traffic into booked calls, form submissions, purchases — whatever moves your business forward.

Need One Built? We Got You.

At Tetra, we build these funnel-style link pages into every site we launch — and we can set one up even if you already have a site you like.

Want to talk about it?

👉 info@tetra-media.com or DM us directly on Instagram or LinkedIn. We'll show you what it could look like for your business.