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The Digital Marketing Industry


Understanding Domains vs. URLs: A Simple Guide for Small Business Owners
When you're building a website, or hiring someone like us to do it for you — one of the first questions that comes up is: “Do you already own a domain?" -- For far too many small business owners, this sparks some confusion. 
Tetra Media
Aug 43 min read


Say What You Mean with Clear Website Messaging Built for Instant Trust
The words on your site are what help someone decide, in seconds, whether you’re what they’re looking for. If your message is confusing, generic, or buried in buzzwords? They bounce.
Tetra Media
Jul 304 min read


Linktree for Small Business: A Smarter Way to Turn Clicks Into Customers
You’ve probably seen it before — “Link in bio.”Instagram, TikTok, even your email signature — they all point people to one single link.
Tetra Media
Jul 233 min read
How Booking-Based Businesses Can Level Up With Automation
If your business runs on appointments, sessions, or classes, your operations depend on scheduling accuracy and efficiency. Manually managing bookings, sending reminders, and collecting payments takes time—time you could be spending growing your business. Booking Automation isn’t just a convenience anymore; it’s a must-have.
Tetra Media
Jul 151 min read


What the Heck is SEO, and Why Should You Care?
Let’s Be Honest — Most Websites Go Unseen. You spent time (and probably money) getting a website made. It looks solid. Your services are there. But… no one’s visiting it. Sound familiar?
Tetra Media
Jul 93 min read


5 Website Fixes That Can Instantly Boost Your Local Credibility
When local customers visit your website, they make snap judgments in seconds. In fact, studies show that users form an opinion about your business within the first 0.05 seconds of landing on your site. That means your design, content, and overall experience need to communicate trust, professionalism, and relevance—fast.
Tetra Media
Jul 12 min read


What Local Customers Expect When They Visit Your Website (and What They Don’t Forgive)
First impressions matter. In fact, 94% of first impressions relate to your site’s design. Your website isn’t just a digital brochure; it’s your business’s storefront. And for many small businesses, especially local service providers and tradespeople, it’s the most important asset you own.
Tetra Media
Jun 241 min read


Why SEO Still Matters for Local Business in 2025 (and What You Can Do About It)
Think SEO (Search Engine Optimization) is a thing of the past? Think again. In 2025, Google still dominates how people find businesses. In fact, over 90% of online experiences begin with a search engine. For local businesses, good SEO is the difference between being discovered and being ignored.
Tetra Media
Jun 171 min read


Booking Chaos? Here’s How an Online Scheduler Can Save You 10+ Hours a Week
If you're texting or emailing clients back and forth to book appointments, you're wasting time—and probably losing money. Whether you run a salon, fitness studio, cleaning service, or trades business, scheduling shouldn't be your full-time job. It's time to modernize your booking process.
Tetra Media
Jun 111 min read


Do I Really Need a Website in 2025? (Short Answer: Yes—Here’s Why)
In 2025, if you're still asking whether your small business needs a website, you're already behind. Local customers aren’t flipping through phone books or relying solely on referrals—they’re Googling you. If you don’t show up (or show up poorly), you’re losing business. Period.
Tetra Media
Jun 42 min read


Unleashing the Power of AI: Transform Your Startup Marketing on a Shoestring Budget
In today's fast-paced digital era, startups face the dual challenge of limited budgets and the need for effective marketing strategies....
Tetra Media
Mar 284 min read
How Startups Can Leverage Digital Marketing on a Budget
For startups, every dollar counts. With limited resources and tight budgets, it can seem challenging to compete with larger, well-funded...
Tetra Media
Jan 233 min read
The Role of Automation in Scaling Your Startup
As a startup, you’re likely juggling multiple roles—from marketing to sales to customer support. This can be overwhelming, especially...
Tetra Media
Jan 234 min read
Website Design Trends That Will Dominate in 2025
In 2025, website design will continue to evolve, with a strong focus on user experience, personalization, and speed. As businesses...
Tetra Media
Jan 233 min read
SEO for Startups: How to Improve Your Visibility in 2025
In today’s digital world, search engine optimization (SEO) is one of the most powerful tools for startups to boost online visibility,...
Tetra Media
Jan 233 min read
How to Build an Effective Brand Strategy for Your Startup
As a startup, establishing a strong brand is crucial for standing out in a competitive market. Your brand is more than just your logo or...
Tetra Media
Jan 194 min read
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