Good kicks
Foot Bag Brand · Direct-to-Consumer
- Colorways Live
- 6State-themed designs, each with its own product page
- Checkout
- StripeFull direct-to-consumer e-commerce
- Ambassador Program
- 8–10%Built-in commissions and discount codes for campus accounts
The Problem
A premium product in a market full of $4 junk.
Good Kicks set out to sell genuinely premium foot bags — 32-panel, properly weighted, made by a crew with 30+ years behind them — to the campus circles and friend-group crews who actually keep the scene going. But a great product needs somewhere to sell it. They were launching into a category dominated by $4 Amazon junk and discount-brand listings, with no storefront, no brand presence, and no way to reach the high school and college sack accounts that drive the culture. They needed an e-commerce home that matched the quality of the product.
Our Approach
The build had to do two jobs at once: act as a premium e-commerce storefront and a sales engine for campus ambassadors. The storefront leads with the brand story and the product lineup, each colorway gets its own product page for SEO and shareability, and the Stripe-powered checkout feels like a major DTC brand from day one. The ambassador program lives as a first-class feature, not a buried referral page — campus accounts get custom discount codes, transparent commission math, and an application flow that takes minutes. Together, those make Good Kicks scalable from the start.
What We Built
- Full custom Next.js e-commerce storefront built from scratch
- Product catalog with individual pages for all six state colorways
- Stripe-powered cart and checkout with flat-rate and free-shipping logic
- Ambassador program — application flow, custom discount codes, and a commission structure for campus accounts
- "The Stitch" content blog for SEO and footbag culture
- Newsletter capture for drops and discount codes
- Instagram feed integration showcasing the community in the circle
- Mobile-first design carrying the brand's signature lowercase, campus-culture voice
- Client
- Good Kicks
- Location
- Direct-to-Consumer
- Services
- Brand & Web Design, E-Commerce Development, SEO, Copywriting
- Stack
- Next.js 15, React 19, TypeScript, Tailwind CSS, Stripe, Supabase, Vercel
The Result
A storefront that looks like the brand was always here.
Good Kicks launched with a real e-commerce storefront — the full state-themed lineup live with dedicated product pages, a Stripe-powered checkout, and "The Stitch" content blog seeded with footbag culture for organic search. The ambassador program turns high school and college accounts into a distributed sales engine: custom discount codes for their followers, recurring commissions paid out monthly, and a free starter sack on approval. Instead of competing as another discount listing on Amazon, Good Kicks shows up as the premium brand it actually is — a real home base, a real story, and a clear path from "saw it on Instagram" to "ordered."
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