Case Study · Websites
Good Kicks
Foot Bag Brand · Direct-to-Consumer
The Problem
A premium product in a market full of $4 junk.
Good Kicks set out to sell genuinely premium foot bags — 32-panel, properly weighted, made by a crew with 30+ years behind them — to the campus circles and friend-group crews who actually play. But a great product needs somewhere to sell it. They were launching into a category dominated by cheap discount-brand bags and forgettable Amazon listings, with no storefront, no brand presence, and no way to reach the high school and college accounts that drive the scene.
6
Colorways Live
State-themed designs, each with its own product page
Stripe
Checkout
Full direct-to-consumer e-commerce
8–10%
Ambassador Program
Built-in commissions and discount codes for campus accounts
What We Built
- Full custom Next.js e-commerce storefront built from scratch
- Product catalog with individual pages for all six state colorways
- Stripe-powered cart and checkout with flat-rate and free-shipping logic
- Ambassador program — application flow, custom discount codes, and a commission structure for campus accounts
- "The Stitch" content blog for SEO and footbag culture
- Newsletter capture for drops and discount codes
- Instagram feed integration showcasing the community in the circle
- Mobile-first design carrying the brand's signature lowercase, campus-culture voice
The Result
A storefront that looks like the brand was always here.
Good Kicks launched with a real e-commerce home — six colorways ready to buy, a checkout that just works, and an ambassador program built to turn campus crews into a sales engine. Instead of competing as another discount listing, they show up as the premium brand they actually are, with a content blog and SEO foundation already working to bring the circle to them.
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