About
A software company that also runs marketing.
We build software and web platforms — mainly for sports and fitness programs, plus ecommerce brands and small businesses scaling with online systems. The first thing we ever built, TL Elite, grew from zero to six figures a year.
Founded by two. Now a team of three.
Lucas and Colby founded the studio; Kate joined as sales lead and head of quality control. Every client works directly with the three of us.
Lucas Cecere
Co-founder & Managing Partner
Runs client strategy, marketing, and new business — and is the account manager for every client. Before YWF: ran ecommerce for a local sports retailer, then co-founded the studio after building a website for his junior hockey coach's training program — TL Elite, now a six-figure business.
Colby Strunk
Co-founder · Design lead
Leads design and front-end engineering. Obsesses over typography, motion, and whether a page actually converts. Every site ships through his hands. His first YWF project was the TL Elite logo; he later joined the ecommerce build, and is now creating Fitbo — YWF's first consumer app, headed for the App Store.
One platform. Every client runs on it.
We custom-coded one platform — booking, registrations, payments, email, members — and it powers the 25+ businesses we've launched. Your site isn't a template on someone else's builder; it's software we own end to end.
The Platform
Booking, CRM, email campaigns, members area, store, registrations and content — one system, every piece included, running the whole business.
The Website
A custom front end on that platform — $399 to build, from $49/mo to run, with hosting, security and payments handled.
Partner Network
Official partners we build alongside — Zuka Films for creative, Royal Backs for merch — open to more businesses whose craft complements ours.
Three ideas we keep coming back to.
We build for industries we know.
We've run sports programs, worked with trades, and shipped our own SaaS. The empathy shows up in the product — smaller decisions, better defaults, faster execution.
We don't sell time. We sell outcomes.
No hourly minimums. No rounds-of-revisions haggling. You hire us for the result, and we keep iterating until it's right.
Small team. Serious work.
Three people, no layers: Lucas is every client's account manager, every design ships through Colby, and Kate leads sales and quality control. No handoffs to contractors — you talk to the people doing the work.
Built from one business at a time.
Your Website Friend started in 2023 as a website project for a friend's hockey training program. That became three clients, then a framework, then a studio. We kept the same approach: build custom, ship fast, iterate forever.
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