A software company that also runs marketing.
We build one thing: NextShift, the platform that sports and fitness businesses run on. Youth programs and academies, clubs, gyms and training facilities, and the coaches and trainers working for themselves. The first thing we ever built, TL Elite, grew from zero to six figures a year.
Small on purpose.
Lucas founded the studio; Kate joined as sales lead and head of quality control. Every client works directly with the two of us.
What we build
NextShift. Every client runs on it.
We custom-coded one platform, NextShift: booking, registrations, payments, email, and members. It powers the 25+ businesses we've launched. Your site isn't a template on someone else's builder; it's software we own end to end.
NextShift
Website, booking, registrations, store, member accounts, CRM and email campaigns, and Locker Room. One platform, every feature included on every plan, running the whole business.
NextShift Plans
Your site built on NextShift: $499 to build, from $59/mo to run, with hosting, security, and payments handled.
YWF Studio
Logos, brand identity, merch and print, for any business. No website or software required. Every project quoted up front.
YWF Partners
Hand us your whole web, marketing, and social presence. We run it with you. NextShift plus social content, designed email, and graphics, made by our team. Starting at $799/mo.
Creative Partners
The businesses we build alongside: Zuka Films for creative, Royal Backs for merch. Open to more businesses whose craft complements ours.
How we work
Three ideas we keep coming back to.
We build for industries we know.
We've run sports programs, worked with trades, and shipped our own SaaS. The empathy shows up in the product: smaller decisions, better defaults, faster execution.
We don't sell time. We sell outcomes.
No hourly minimums. No rounds-of-revisions haggling. You hire us for the result, and we keep iterating until it's right.
Small team. Serious work.
Two people, no layers: Lucas is every client's account manager and builds every site, and Kate leads sales and quality control. No handoffs to contractors. You talk to the people doing the work.
Built from one business at a time.
Your Website Friend started in 2023 as a website project for a friend's hockey training program. That became three clients, then a framework, then a studio. We kept the same approach: build custom, ship fast, iterate forever.
2023
A website project for a friend's hockey training program
Then
Three clients
Then
A framework
Now
A studio
Free Website Audit
See how your website
actually performs
Free 60-second audit. Speed, SEO, mobile, and conversion. No signup required.
Let's build
something.
Tell us about your business. We reply within 24 hours, usually faster.