Case Study · Website
Atlantic Coast Carpet Cleaning
Commercial Cleaning · Stoughton, MA
Client
Atlantic Coast Carpet Cleaning
Location
Stoughton, MA
Services
Website Design & Development, B2B Lead Generation, Local SEO, Copywriting
Stack
Next.js 15, React 19, TypeScript, Tailwind CSS, Resend, Vercel
30+
Years in Business
Established reputation across New England
B2B
Target Market
Hotels, senior living, corporate facilities
IICRC
Certified
Institute of Inspection Cleaning & Restoration
The Problem
30 years of reputation. Zero digital presence to show for it.
Atlantic Coast Carpet Cleaning had spent 30 years building one of the most respected commercial cleaning operations in New England — the kind of B2B reputation that hotels, senior living facilities, and corporate property managers actually trust. But online, they were invisible. Their old Wix site wasn't ranking for commercial cleaning searches, wasn't bringing in B2B inquiries, and didn't reflect the scale of work or the IICRC-grade expertise behind the name. The reputation was decades deep. The digital front door was missing.



Our Approach
The build led on credibility. Facility managers don't browse — they vet. So the site needed to do that work from the first click: an industrial design that signals expertise, dedicated pages for every service line so a hotel operator can find exactly what they need, and city-level landing pages so commercial cleaning searches across New England land somewhere targeted. IICRC certification and 30+ years in business stay prominent throughout, and the lead form is clean enough that a facility manager can request a quote between meetings without thinking twice about it.


What We Built
- Full custom Next.js website replacing outdated Wix site
- Service pages for commercial carpet cleaning, tile & grout, upholstery, drapery, and janitorial
- B2B-focused copywriting highlighting 30+ years of experience and IICRC certification
- Lead capture forms with Resend-powered email notifications to the team
- Google Business Profile alignment and local SEO for New England commercial searches
- Before/after photo integration showcasing real client work
- Client logo section highlighting hotel and senior living partners
- Fast, mobile-responsive design — built for facility managers researching vendors on any device
Tech Stack
Services
The Result
A website that finally matches the scale of their work.
ACoast now has a website that finally matches the scale of the work. Dedicated service pages for every line of business, city-specific landing pages that pull in local commercial searches across New England, and a vertical-specific page for their strongest niche — hotel cleaning. IICRC certification and 30+ years of B2B expertise sit front and center, and a clean lead-capture flow routes serious inquiries straight to the team. Facility managers researching a vendor now find a partner who looks the part.
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