Case Study · Websites
Lift Training Collective
Coach-Led Strength Gym · Burlington, MA
The Problem
A gym with elite coaching and a website that didn't say it.
Lift Training Collective had built a strong local reputation for coach-led strength training in Burlington, MA — but their old website didn't communicate what made them different. Generic design, no clear lead path, and no SEO presence meant they were invisible to people actively searching for a serious training program in the area.
Lead Gen
Core Goal
Capture trial sign-ups and consultations
Multi-Page
Site Structure
Homepage, programs, coaches, contact
Local SEO
Strategy
Targeting Burlington strength training searches
What We Built
A site that sells the coaching before the first rep.
- Full multi-page Next.js website replacing outdated site
- Homepage with coach-led training philosophy and clear CTAs
- Program pages detailing training methodologies and schedules
- Coach profiles showcasing credentials and specialties
- Lead capture form for free consultations
- Local SEO optimization targeting Burlington and greater Middlesex County
- Mobile-first design built for Core Web Vitals performance
The Result
A site that sells the coaching before the first rep.
Lift Training now has a multi-page site that leads with their coaching identity and makes it easy for serious athletes to take the next step. Clear program pages, coach profiles, and a frictionless consultation form give prospective members confidence before they ever walk in the door.
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