Pricing
Every price. Right here.
Every number public. Pick the plan that matches the size of your business — every feature is included on every one, and we never take a cut of your registrations.
Every feature. Every plan.
We don't lock booking behind a bigger plan or charge extra per location. Every plan includes every element — you pay for the size of your business, not for the features you're allowed to use.
Solo
One coach or trainer, no staff.
+ $399 launch build
or $499 for 12 months — build free
- Custom-built site on the YWF platform — your brand, your domain
- Every element included: booking, members, store, registrations, email, content
- Card payments straight to your account
- Hosting, SSL, security, and uptime monitoring
- 0% YWF fee on every booking, registration, and sale
Program
A training business with a few coaches.
+ $399 launch build
or $1,315 for 12 months — build free
- Everything in Solo, sized for a real program
- Room for a coaching staff, each with their own schedule
- Season-scale email and registrations
- Monthly performance report
Academy
A facility or gym running memberships, a store, and registrations.
+ $399 launch build
or $2,539 for 12 months — build free
- Everything in Program, with no limit on how much you run
- Unlimited services, coaches, registration programs, and products
- Priority support
- Monthly strategy check-in
Multi-location
Two or more locations.
Priced to your setup
Unlimited everything, priced to your setup. Mindbody bills per location — we don't.
Book an intro callPay monthly, or prepay and save: 6 months takes 10% off, 12 months takes 15% off and waives the $399 launch build. Upgrade part-way through a prepaid term and you only pay the difference — never twice.
Live in as fast as 2 weeks, and your monthly doesn't start until the day you go live. We take 5 new builds a month so we can keep that promise.
| Solo | Program | Academy | Multi-location | |
|---|---|---|---|---|
| Booking services | 5 | 20 | Unlimited | Unlimited |
| Coaches / staff | 1 | 5 | Unlimited | Unlimited |
| Registration programs | 1 | 5 | Unlimited | Unlimited |
| Store products | 10 | 50 | Unlimited | Unlimited |
| Contacts & members | Unlimited | Unlimited | Unlimited | Unlimited |
| Campaign emails / mo | 500 | 2,500 | 10,000 | Unlimited |
| Social graphics / mo | 10 | 50 | 200 | Unlimited |
| Video / mo | 30 min | 120 min | 600 min | Unlimited |
| File storage / mo | 1 GB | 10 GB | 50 GB | Unlimited |
Rows marked / mo reset on the 1st. Every plan includes every element either way — these are sizes, not permissions.
We Run It — add $299/mo to any plan
Add to any plan — our team operates every piece of it. No site builder and no gym software will do this at any price. 3-month minimum.
- Text us your schedule, roster, and products — we enter and maintain them
- Up to 2 email campaigns a month, written and sent for you
- We keep your calendar, store, and registrations current
- Monthly report across bookings, sales, and sign-ups
You're paying two companies. We replace both.
One company for a website you built yourself, another to actually run your business. We replace both with one platform — and we build it for you.
| Your shape | Website | + Software to run it | You pay now | With us |
|---|---|---|---|---|
| Solo trainer | Squarespace $16–$23 | a booking tool $9–$40 | $25–$63 | $49 · Solo |
| Sports program | Wix Core $29–$36 | Jersey Watch · Upper Hand · SportsEngine $29–$79 | $58–$115 | $129 · Program |
| Gym or studio | Wix Business $39 | Mindbody, per location $99–$159 | $138–$198 | $249 · Academy |
- Wix doesn't unlock Bookings until its Core plan — if you take bookings, you're already past the cheap tier.
- Mindbody bills per location, with published plans running past $699/mo.
- A custom-built site from an agency starts around $3,000. Ours is a one-time launch build.
0% YWF fee on every registration, booking, and sale.
Flat monthly price. The only processing cost is Stripe's standard card rate, and it never comes to us.
Free Website Audit
See how your website actually performs
Free 60-second audit — speed, SEO, mobile, and conversion. No signup required.
Get my free audit →The Full Build
Starting from nothing? We build the brand, the business model, and the platform it runs on. Every one is different, so every one is quoted.
Pricing FAQ.
Not sure which pieces you need?
Tell us about your business. We'll respond within 24 hours with a recommendation — not a sales pitch.