Case Study · Website
X-Factor Athletic Performance
Strength & Conditioning · Midlothian, VA
The Problem
A gym with real results — and a website that showed none of them.
X-Factor Athletic Performance had been training athletes in the Richmond area for 5+ years with a proven system. But their old website wasn't converting visitors into leads, wasn't ranking locally, and didn't reflect the quality of their program. Owner Brett Woldanski came to YWF needing a site that could actually bring in new clients.
5★
Google Rating
Top-rated gym in the Midlothian area
Lead Gen
Core Goal
Free trial form with automated email flow
Local SEO
Strategy
Optimized for Midlothian strength training searches
What We Built
- Custom Next.js 15 landing page replacing a generic template
- Animated hero section with Framer Motion scroll effects
- Service sections highlighting training programs and methodology
- Team profiles showcasing coaches and credentials
- Free trial lead form with Resend-powered email notifications
- Local SEO targeting Midlothian and greater Richmond area keywords
- Mobile-first responsive design optimized for Core Web Vitals
The Result
A site built to convert — not just exist.
X-Factor now has a high-performance landing page that reflects the quality of their training and actively drives free trial sign-ups. The animated hero, clear service sections, and frictionless lead form give prospective athletes everything they need to take the next step.
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