Case Study · Website
Black Ops Hockey
Elite tournament teams, skills training, and development camps — on a platform built for a program that runs on discipline.
Client
Black Ops Hockey
Location
Massachusetts
Services
Brand design, Web design, Web development, Platform setup
Stack
Next.js, Supabase, Stripe, Vercel
The Problem
A brand-new program with nowhere to send a family.
Black Ops launched as a new youth program with tournament teams, skills training, and camps to fill — and no site, no way to register a player, and no way to take a payment. Everything ran through direct messages.
Our Approach
We built the brand and the platform together. The visual system is a dark tactical "mission briefing" — the real badge in gold and silver, stencil display type, and a near-black palette calibrated for contrast rather than mood. On the platform side we switched on registration, private-lesson booking, a members area, and campaigns, with a codes-of-conduct acknowledgement built into every registration and booking flow so the program has a signed record for each family.
What We Built
- Brand identity
- Marketing site
- Registration
- Private-lesson booking
- Members area
- Codes-of-conduct e-sign
- Email campaigns
Tech Stack
Services
The Result
Live on its own domain, ready for the season.
blackopshockey.com is live and the program can open registrations, take lesson bookings, and collect payment without leaving the site. Search visibility is the next step — the site has not been submitted to Google yet.
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