Case Study · Websites
LH Goaltending
Goalie Skills Training · Greater Boston, MA
The Problem
A specialized goalie coach with no online presence to match.
LH Goaltending's coach Lucas — a highly regarded goalie trainer in the Greater Boston area — had been building a strong reputation through word of mouth. But without a proper website, he was losing parents and players who were looking him up online. He needed a site that could showcase his coaching philosophy, display his session offerings, and make it easy to book.
5★
Client Reviews
Real 5-star reviews from hockey families
2
Rink Locations
Hawthorne & American Dream sessions
Custom
Booking Logic
Different booking flows per location
What We Built
A site that earns trust before the first puck is dropped.
- Custom Next.js website replacing a non-existent digital presence
- Homepage with coach bio, training philosophy, and real 5-star testimonials
- Session pricing and scheduling pages for both rink locations
- Summer camp page with program details and sign-up
- Booking integration — TopLine for Hawthorne sessions, Calendly for American Dream
- Location-specific booking logic with a single named constant for easy URL updates
- Real client testimonials from families across Greater Boston
- Local SEO targeting youth hockey goalie training searches in the Boston area
The Result
A site that earns trust before the first puck is dropped.
LH Goaltending now has a professional website that reflects the quality of Lucas's coaching. The real testimonials, clear pricing, and location-specific booking flows give parents and players everything they need to commit to a session. Lucas went from invisible online to having a site that actively drives bookings at both of his training locations.
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